Cloud Data Services Firm Wix Launches Financial Services Suite

Wix launched two new embedded financial tools, Wix Checking and Wix Capital, to help small businesses streamline their finances and access their capital directly from the Wix platform.
Wix Checking integrates with Wix Payments to offer a free business checking account with a debit card and real-time financial insights.
Wix Capital provides merchant cash advances as an alternative financing option.

Small business owners often have to toggle among multiple platforms to manage their finances, from payment processors to bank accounts to loan providers. Website building platform Wix is seeking to simplify this. The Israel-based company unveiled a new financial services suite this week, launching two new solutions, Wix Checking and Wix Capital.

The two new tools help eligible businesses manage cash flow and fund growth, streamline their finances, and access capital in order to help them focus on their business.

Wix tapped embedded finance company Unit to power Wix Checking to offer a fully integrated business checking account directly within the Wix platform. The free checking account offers a real-time view of the business’ cash flow and performance, allowing them to access their funds, track revenue, and view outgoing expenses in a single place in order to make more informed business decisions.

The new checking account syncs with Wix Payments, the company’s payment acceptance tool. This integration eliminates the need for businesses to conduct manual reconciliations or use third-party tools. Merchants can access their funds with the Wix business debit card and they also have the option to transfer funds into an external bank account.

Wix has partnered with Lincoln Savings Bank, which will be providing banking products and services, including issuing the Visa debit card.

The other new tool launched, Wix Capital, is a Merchant Cash Advance (MCA) service embedded into the Wix platform that offers a faster, more accessible alternative financing tool for organizations that have had difficulty securing financing from traditional banks. To access working capital, a business can request a cash advance for a fixed fee plus a percentage of future sales.

“With Wix Checking and Wix Capital, we’re giving users a complete financial solution built into the platform they already use,” said Wix Payments Co-Heads Amit Sagiv and Volodymyr Tsukur. “It’s fast, simple, and designed to help small businesses access their money and fuel growth—all in one place. This is part of our broader commitment to supporting the full journey of business ownership, from managing day-to-day operations to making smarter financial decisions.”

Wix’s move further underscores how companies outside of the fintech sector have the opportunity to offer financial services thanks to the power of embedded finance. In Wix’s case, integrating financial tools directly into its platform will allow its business clients to manage their operations and finances from a single interface.

The move also helps Wix compete with Square, which offers a similar suite of integrated financial services including Square Banking and Square Capital. As more platforms embed financial tools directly into their ecosystems, the lines between fintechs and SaaS companies will blur as they help small businesses to offer faster, simpler access to money management tools.